Self-confidence is a muscle, and like any muscle you need to exercise it so that it doesn’t shrink and waste away. The problem is that unlike your biceps or glutes, which tend to stay in the same place, your self-confidence muscle can be harder to find. How do you develop your biceps or firm up your glutes? By doing exercises that are designed to work that muscle over a period of time until you see the results you were looking for.

It’s just the same with self-confidence. Let’s say that you’re the kind of person that doesn’t take many risks, the kind of person who goes through each day doing what needs to be done and doing it well, but not really stretching yourself. You might talk yourself out of doing something because it’s too scary or because you think to yourself ‘I’m not good enough,’ ‘that’s not who I am’ or ‘I don’t really want it anyway.’ That kind of person lives within what they know and what keeps them safe and comfortable. The fewer risks you take, the less confident you need to be and so the less confident you become.

To work your self-confidence muscle you need to be prepared to take risks – big or small. You need to be willing to stretch yourself in an unfamiliar direction, to try something new or try something in a slightly different way. You need to open yourself up to the possibilities around you and push yourself to increase what you know, what you do and who you are. The more open you are to risk, opportunity and possibility the more confident you need to be, and so the more self-confidence you’ll develop.

The question is, what are you going to do to exercise this muscle?”